1.
MARKETING
3.1 Course Overview & Objective
This qualification
reflects the role of individuals working in a variety of marketing roles across
different industry sectors who possess a sound theoretical knowledge base and
demonstrate a range of marketing management skills. You may also be able to
articulate to degree courses in marketing or equivalent. You can grow and
enhance your high order business skills and practice.
3.2 Course Structure
The Diploma in Marketing
1 Advertising
2 International
Business Communications
3 Marketing
4 Public Relations
5 Quantitative Methods
for Managers
The ICM Diploma in Marketing is awarded on
completion of all 5 subjects
The Advanced Diploma in Marketing
6 Buyer Behaviour
& Consumerism
7 Customer Service
8 IT for Marketing
Management
9 Management Theory
& Practice
10 Marketing
Management
The ICM Advanced Diploma in Marketing is awarded
on completion of all 10 subjects
The Graduate Diploma in Marketing
11 Financial
Management
12 International
Marketing
13 Marketing Policy
& Strategy (Case Study)
14 Marketing Research
15 Strategic Marketing
Management
The ICM Graduate Diploma in Marketing is awarded
on completion of all 15 subjects
3.3 Marketing and advertising
careers
The skills in analysis
and reporting gained from a business degree, combined with industry knowledge
and a little creative flair, could also be put to good use in marketing and
advertising careers. Here, tasks could include conducting market research,
managing client relationships, developing marketing strategies, liaising with
copywriters, designers and printers, managing budgets, monitoring competitor
activities and evaluating the results of marketing or advertising campaigns.
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